Sep
24
Tue
Collin SBDC: Marketing Strategy and Tactics for Small Business
Sep 24 @ 11:00 am – 1:00 pm

All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:

  • Marketing basics
  • Driving awareness of your business, product or service
  • Elements of a marketing plan
  • Goal planning
  • Marketing budget planning
  • Online marketing, including search and Search Engine Optimization (SEO)
  • Tactics including a focus on social media planning
  • Innovation and Ideation

After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.

Presented by: Steve Shalosky│Business Advisor
Collin Small Business Development Center

Oct
1
Tue
Collin SBDC: IRS Small Business Tax Workshop
Oct 1 @ 9:00 am – 12:30 pm

Do you know your tax responsibilities as a small business owner? This workshop is designed as an awareness seminar to inform business owners of their tax obligations. Tax information for each of the small business structures is provided along with a review of independent contractors versus employees, and an introduction to tax forms required from a small business.

Oct
8
Tue
Collin SBDC: How to Start a Small Business
Oct 8 @ 11:00 am – 1:00 pm

Why start a small business?

  • What are your goals
  • What are your strengths
  • What are your values
  • How do you work

How do I start a small business?

  • How to analyze feasibility of your idea
  • How to prepare business plan
  • Selecting legal form
  • Sources of capital
  • Business licenses and permits
  • Sources of information
Oct
9
Wed
Collin SBDC: How to Fund a Small Business
Oct 9 @ 9:30 am – 11:30 am

This is a comprehensive overview of the different funding options available for your small business and the qualifications for each. This class will cover:

  • Sources of funding
  • Lender Requirements
  • Other funding considerations
Oct
16
Wed
Collin SBDC – Legal Aspects of Starting a Business
Oct 16 @ 6:30 pm – 9:00 pm

Thinking of starting a business but don’t know where to start? Confused by all the different types of entities you could form for your business and wondering which type will be best? This class will address:

  • How to Effectively work with your Attorney (and save $$$ doing it)
  • Choice of Entity & Documents Required
  • Minimizing Liability
  • Assumed Names (Doing Business As)
  • Financing the Business – loans, angels & VC’s
  • Intellectual Property – Trademarks, Copyrights, Trade Secrets & Patents
Oct
22
Tue
Collin SBDC: Marketing Strategy and Tactics for Small Business
Oct 22 @ 6:00 pm – 8:00 pm

All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:

  • Marketing basics
  • Driving awareness of your business, product or service
  • Elements of a marketing plan
  • Goal planning
  • Marketing budget planning
  • Online marketing, including search and Search Engine Optimization (SEO)
  • Tactics including a focus on social media planning
  • Innovation and Ideation

After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.

Presented by: Steve Shalosky│Business Advisor
Collin Small Business Development Center

Oct
25
Fri
Collin SBDC: Government Contracting Orientation
Oct 25 @ 10:00 am – 12:00 pm

Interested in doing business with the government? Come learn about the Government Contracting SBDC and how we can help make it happen.

Nov
5
Tue
Collin SBDC: IRS Small Business Tax Workshop
Nov 5 @ 9:00 am – 12:30 pm

Do you know your tax responsibilities as a small business owner? This workshop is designed as an awareness seminar to inform business owners of their tax obligations. Tax information for each of the small business structures is provided along with a review of independent contractors versus employees, and an introduction to tax forms required from a small business.

Nov
12
Tue
Collin SBDC: How to Start a Small Business
Nov 12 @ 11:00 am – 1:00 pm

Why start a small business?

  • What are your goals
  • What are your strengths
  • What are your values
  • How do you work

How do I start a small business?

  • How to analyze feasibility of your idea
  • How to prepare business plan
  • Selecting legal form
  • Sources of capital
  • Business licenses and permits
  • Sources of information
Nov
13
Wed
Collin SBDC: How to Fund a Small Business
Nov 13 @ 9:30 am – 11:30 am

This is a comprehensive overview of the different funding options available for your small business and the qualifications for each. This class will cover:

  • Sources of funding
  • Lender Requirements
  • Other funding considerations
Nov
20
Wed
Collin SBDC: SBA Small Business Certifications
Nov 20 @ 10:00 am – 12:00 pm

Interested in doing business with the government? Come learn about the Government Contracting SBDC and how we can help make it happen.

This workshop will cover the basic certifications required to do business at the federal level. This two hour workshop will provide an overview and eligibility criteria for the following certifications: Small Business Woman Owned Small Business (WOSB)/Economic Disadvantage Women Owned Small Business (EDWOSB) Service Disable Veteran Owned Small Business (SDVOSB)/Veteran Owned Small Business (VOSB) Small Disadvantage Business/8(a) Business Development Historically Underutilized Enterprise Zone (HUBZone).

Dec
3
Tue
Collin SBDC: IRS Small Business Tax Workshop
Dec 3 @ 9:00 am – 12:30 pm

Do you know your tax responsibilities as a small business owner? This workshop is designed as an awareness seminar to inform business owners of their tax obligations. Tax information for each of the small business structures is provided along with a review of independent contractors versus employees, and an introduction to tax forms required from a small business.

Dec
4
Wed
Collin SBDC – Legal Aspects of Starting a Business
Dec 4 @ 11:30 am – 2:00 pm

Thinking of starting a business but don’t know where to start? Confused by all the different types of entities you could form for your business and wondering which type will be best? This class will address:

  • How to Effectively work with your Attorney (and save $$$ doing it)
  • Choice of Entity & Documents Required
  • Minimizing Liability
  • Assumed Names (Doing Business As)
  • Financing the Business – loans, angels & VC’s
  • Intellectual Property – Trademarks, Copyrights, Trade Secrets & Patents
Collin SBDC – Employees and Independent Contractors: What You Need To Know
Dec 4 @ 6:30 pm – 8:30 pm

Wondering whether you should have employees or independent contractors? How much and how often should you pay your employees?
How do you protect your business assets? This class will address:
• Hiring and Firing Practices
• Independent Contractor v. Employee
• Paying Employees – Salaried v. Hourly
• Confidentiality and Non-Competes
• Employee Handbooks
• Policies on Technology Use

 

Dec
10
Tue
Collin SBDC: How to Start a Small Business
Dec 10 @ 11:00 am – 1:00 pm

Why start a small business?

  • What are your goals
  • What are your strengths
  • What are your values
  • How do you work

How do I start a small business?

  • How to analyze feasibility of your idea
  • How to prepare business plan
  • Selecting legal form
  • Sources of capital
  • Business licenses and permits
  • Sources of information
Dec
11
Wed
Collin SBDC: How to Fund a Small Business
Dec 11 @ 9:30 am – 11:30 am

This is a comprehensive overview of the different funding options available for your small business and the qualifications for each. This class will cover:

  • Sources of funding
  • Lender Requirements
  • Other funding considerations